ChristopherSmith
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Portfolio

Case Studies

Deep dives into projects where design thinking, systems expertise, and technical execution came together.

SumiVibe generative ink art experience with flowing brushstrokes and botanical motifs

Personal Project

SumiVibe — Art + Music in Time

A real-time generative art experience that creates flowing, organic ink visuals reminiscent of traditional Japanese sumi-e painting—digital ink that feels alive.

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TrueCoach Mobile app hero

Case Study

TrueCoach Mobile Products Overhaul

Drove iOS ratings from 2.3★ to 4.8★ and launched Android from beta to 4.8★—redesigning the mobile experience and implementing a cross-platform design system.

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TrueCoach gated features

Case Study

TrueCoach Growth Features

Built gated premium features that drove subscription upgrades and expanded revenue—habit tracking, wearables, payments redesign, and Zapier integration.

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TrueCoach web interface

Case Study

TrueCoach Design Systems

Led design system integration and navigation overhaul across TrueCoach's platform—improving usability and accelerating feature development.

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TrueCoach feature adoption

Case Study

TrueCoach Feature Adoption

Improving feature discovery and adoption through better announcements, walkthroughs, and UI attention patterns.

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DesignCrit AI product

Case Study

DesignCrit.ai — Instant Design Feedback in Figma

Giving designers confidence through instant, structured feedback when working solo—an AI-powered Figma plugin that fills the gap when human feedback isn't immediately available.

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Let's Build Something Fresh

I consult on product design, design systems, technology infrastructure, ai tools, music production and more. Whether you're launching a new product, need strategic startup advice, or want to explore an ambitious idea together—let's talk.

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About Christopher

I'm a multi-disciplinary designer and developer with over 25 years of experience crafting digital experiences. My career began in the golden age of Flash, building immersive, full-bleed websites for major brands like Disney, Activision, and Porsche. Today, I lead product design at Xplor Technologies, where I build systems that power applications used by thousands of users in the B2B2C space.

I believe in the intersection of beautiful design and robust engineering—creating experiences that not only look great but are built for performance and accessibility. When I'm not designing, I'm producing music, building some sort of software, or educating the next generation of designers how to think systematically about craft.

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Recognition

Cannes Lions Gold WinnerD&AD Yellow PencilFWA Site of the YearWebby Awards Winner

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© 2026 Christopher Smith. Crafted with care.
A polymath's journey.